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THIS IS THE STORY OF A DREAM BORN WHEN I WAS 20 YEARS OLD.
A DREAM ABOUT A WISE AND INNOVATIVE PROJECT, MADE BY CONSCIOUS INNOVATORS, THAT COULD GENERATE DEEP GRATITUDE, AND HAVE AN IMPACT ON THE COLLECTIVITY.
I am Cristina, I’m a fashion creator or rather what I’ve become after many years as a designer/technician in Swiss and Italian fashion industry, and after having seen it all!
I have always had the desire to create something more, something that would bring ethical values such as respect for the environment and love for nature, something that today I call FAR.
The thing was that I couldn’t find the right one, a high quality material no longer useful for the purpose which it was born for, and that it could have a new life. I tested several materials such as leather leftovers, paper, and recycled fabrics, but none of them gave me the results I was looking for, in terms of durability and meaning.
It was my brother who gave me the first two kites that I could repurpose, and through his gesture I felt the great connection he had with the kite itself.
My passion for kitesurfing was born during the first lockdown when, through him, I tried to fly a training kite in the fields where I live. After a few kite loops that led me to make some deadlifts, something snapped in me.
I fell in love with the sense of power, freedom and vastness that kite transmits, that way of being more than a sport, a beautiful combination of surfing and flight. It makes you take off with the wind and face the seawaves, it is pure adrenaline, freedom and poetry at the same time.
From that moment I had no doubts, I realized that I found exactly what I was looking for: quality and meaning.
And that’s how Far was born.
Far is so special because it suits people that are socially and environmentally aware, ready to evolve, active protagonists of a deep change.
Far is the sustainable fashion house Swiss Made, which designs and offers unique garments, made by expert tailors in Switzerland and Northern Italy.
Turning worn-out kites into bags and jackets becomes my goal. The amazing effect of kites is that the garments, when you put them on, they rustle, or rather they make a kind of sound reminiscent to a gust of wind that inflates the sail.
Each of the Far garments bears the name of the kiter who donated the sail on a sewn label. This label symbolizes the deep respect I feel for the bond between each kiter and the kite. In addition, there is an entire section on the website dedicated to the the Far protagonists and the highlights of their stories. Kiters are proud of their wings and knowing that they will have a new purpose in fashion, triggers all-around positive reactions.